07-07-07: Live Earth

wwa_sos_logo.gifThis Saturday, music will span the globe: Al Gore and concert producer Kevin Wall joined forces to organize a 24-hour media event promising to be the biggest ever of its kind, anticipated to reach at least 2 billion people. Beginning in Sydney, Australia, and then rolling around the globe with concerts in Tokyo, Johannesburg, Shanghai, Hamburg, London, New York and finally, at Rio de Janeiro’s Copacabana beach, more than 150 artists will perform, including Genesis, the Dave Matthews Band, Madonna, Duran Duran, the Police, the Red Hot Chili Peppers and Spinal Tap (with Ricky Gervais) happy.gif. A band of scientists at the British Antarctic Survey Station in Antarctica will participate to ensure the event covers all seven continents.

The official Live Earth website offers information about the aims of the concert series, the “green” and eco-friendly way it’s being organized, and a seven-part pledge one is encouraged to sign. The concerts will be broadcast by over 120 television networks around the world, and will be streamed live by msn.com.

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